지상파 방송사 CSR활동 및 채널 품질에 대한 수용자 인식이 채널 브랜드 자산에 미치는 영향에 관한 연구Exploring the Influence of Audiences’ Perceptions toward Korean Terrestrial Broadcasters’ CSR Activities and their Perceived Channel Qualities on the Brand Equity of the Channels
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