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IPA 분석을 이용한 국내골프관광 활성화 방안 모색A Study on Plans of Activating the Domestic Golf Tourism through IPA Analysis

Other Titles
A Study on Plans of Activating the Domestic Golf Tourism through IPA Analysis
Authors
임태성이호열
Issue Date
Aug-2015
Publisher
한국사회체육학회
Keywords
golf tourism; IPA analysis; policy change; golf consumption culture; tourism products; marketing strategy
Citation
한국사회체육학회지, no.61, pp 333 - 349
Pages
17
Indexed
KCI
Journal Title
한국사회체육학회지
Number
61
Start Page
333
End Page
349
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/19742
DOI
10.51979/KSSLS.2015.08.61.333
ISSN
1229-358X
2733-9114
Abstract
The purpose of this study was to search for ways to activate the domestic golf tourism of South Korea through the IPA analysis of core variables to attract golf tourists around the world. For that purpose, the study conducted a survey with 302 golf tourists that were aged 19 or older, lived in Seoul or Gyeonggi Province, and had a night of golf travel experience or more. An IPA analysis was conducted of core variables of golf tourism with the SPSS 18.0 program. Based on the results, the study condensed ways of vitalizing golf tourism into the four major plans as follows: first, the policies should change on the tax system for golf courses; second, the golf course business should go through changes according to the trends of golf consumption culture; third, it is required to develop golf tourism products and establish marketing strategies for them according to the characteristics of community; and finally, it is also needed to create a sustainable golf course environment and change the images of golf.
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