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Social Media for Message Testing: A Multilevel Approach to Linking Viewer Responses with Message, Producer, and Viewer Influence on YouTube
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 백혜진 | - |
| dc.date.accessioned | 2021-06-22T21:28:37Z | - |
| dc.date.available | 2021-06-22T21:28:37Z | - |
| dc.date.issued | 2012-05-26 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/20346 | - |
| dc.title | Social Media for Message Testing: A Multilevel Approach to Linking Viewer Responses with Message, Producer, and Viewer Influence on YouTube | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | the annual convention of International Communication Association | - |
| dc.citation.conferencePlace | Phoneix, AZ | - |
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Related Researcher
- Paek, Hye Jin
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)