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The Effects of Corporate Social Responsibility (CSR) Campaigns on Consumer Responses to Brands in Social Media. Cause-Related Marketing in Social Media
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 백혜진 | - |
| dc.date.accessioned | 2021-06-22T21:48:43Z | - |
| dc.date.available | 2021-06-22T21:48:43Z | - |
| dc.date.issued | 2012-03-17 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/20775 | - |
| dc.title | The Effects of Corporate Social Responsibility (CSR) Campaigns on Consumer Responses to Brands in Social Media. Cause-Related Marketing in Social Media | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | the annual convention of American Academy of Advertising | - |
| dc.citation.conferencePlace | Myrtle Beach, SC, USA | - |
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Related Researcher
- Paek, Hye Jin
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)