증강현실용 디스플레이 기술에 나타나는 체험요소에 관한 연구 -전략적 체험 모듈(Strategic Experiential Modules:SEMs)을중심으로-

Abstract

Design of interactive exhibits in commercial space, was diffused the propensity here as part of the product until the experience obtained through the use of the product. And in response, on buying goods company, further consumers, want to "experience" the company. Therefore, in this paper, to be tested for the experience of being displayed on the display technology of augmented reality using experiential marketing element (SEMs). First, through literature review, we consider the five types of modules of the experience strategically classified according to the type of elements experience displayed in display technology augmented reality. By using the, extracted components experience of augmented reality technology in and interpret its meaning. It is determined as a result, and can experience the element is higher in Handheld technology HMD, Can you meet the elements experience missing each other. Development of AR mounting devices are expected in the development of wearable computing technology, it will be abl e to be expected to experience of in augmented reality that is classified experience indirect.