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체험 마케팅으로서 디지털 사이니지 광고 활용에 관한 연구Study on Utilization of Digital Signage Advertisements as an Experience Marketing Technique
- Other Titles
- Study on Utilization of Digital Signage Advertisements as an Experience Marketing Technique
- Issue Date
- May-2014
- Publisher
- 한국디지털디자인협의회
- Keywords
- Experience; Digital Signage; Marketing
- Citation
- 한국디지털디자인협의회 conference, pp.365 - 366
- Indexed
- OTHER
- Journal Title
- 한국디지털디자인협의회 conference
- Start Page
- 365
- End Page
- 366
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Collections - COLLEGE OF DESIGN > DEPARTMENT OF INTERACTIVE MEDIA DESIGN > 1. Journal Articles
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Related Researcher
- KIM, SUNG HOON
- COLLEGE OF DESIGN (DEPARTMENT OF INTERACTIVE MEDIA DESIGN)