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스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이금렬 | - |
| dc.contributor.author | 김성훈 | - |
| dc.date.accessioned | 2021-06-22T23:25:01Z | - |
| dc.date.available | 2021-06-22T23:25:01Z | - |
| dc.date.issued | 2014-05 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/22912 | - |
| dc.description.abstract | Smart phone, Tablet PC, smart TV, and the emergence of smart devices such as wireless Internet, GPS, LBS and other caused by the development of advanced ICT-commerce can be seen as a paradigm shift in the Smart Commerce is to break down the boundaries of online and offline shopping the distribution, marketing encompasses a far. In the new paradigm of smart commerce offline stores, online, mobile and omni-channel integration of various channels of meaning and status, I-LBS mainly want to investigate the case. | - |
| dc.format.extent | 2 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국디지털디자인협의회 | - |
| dc.title | 스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구 | - |
| dc.title.alternative | Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service - | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.bibliographicCitation | 한국디지털디자인협의회 conference, pp 485 - 486 | - |
| dc.citation.title | 한국디지털디자인협의회 conference | - |
| dc.citation.startPage | 485 | - |
| dc.citation.endPage | 486 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
| dc.subject.keywordAuthor | Buletooth Low Enegy | - |
| dc.subject.keywordAuthor | Smart Commerce | - |
| dc.subject.keywordAuthor | Indoor Positioning System | - |
| dc.subject.keywordAuthor | Rich Experience Marketing | - |
| dc.subject.keywordAuthor | iBeacon | - |
| dc.subject.keywordAuthor | Omni Channel | - |
| dc.identifier.url | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE02414588 | - |
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- KIM, SUNG HOON
- COLLEGE OF DESIGN (DEPARTMENT OF INTERACTIVE MEDIA DESIGN)