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스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service -
- Other Titles
- Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service -
- Issue Date
- May-2014
- Publisher
- 한국디지털디자인협의회
- Keywords
- Buletooth Low Enegy; Smart Commerce; Indoor Positioning System; Rich Experience Marketing; iBeacon; Omni Channel
- Citation
- 한국디지털디자인협의회 conference, pp 485 - 486
- Pages
- 2
- Indexed
- OTHER
- Journal Title
- 한국디지털디자인협의회 conference
- Start Page
- 485
- End Page
- 486
- Abstract
- Smart phone, Tablet PC, smart TV, and the emergence of smart devices such as wireless Internet, GPS, LBS and other caused by the development of advanced ICT-commerce can be seen as a paradigm shift in the Smart Commerce is to break down the boundaries of online and offline shopping the distribution, marketing encompasses a far. In the new paradigm of smart commerce offline stores, online, mobile and omni-channel integration of various channels of meaning and status, I-LBS mainly want to investigate the case.
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Related Researcher
- KIM, SUNG HOON
- COLLEGE OF DESIGN (DEPARTMENT OF INTERACTIVE MEDIA DESIGN)