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What Happens When The Apple Sponsors The Orange?: Brand-Event Congruence and Image Transfer Effect
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 심성욱 | - |
| dc.date.accessioned | 2021-06-23T00:09:29Z | - |
| dc.date.available | 2021-06-23T00:09:29Z | - |
| dc.date.issued | 2010-03-19 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/23886 | - |
| dc.title | What Happens When The Apple Sponsors The Orange?: Brand-Event Congruence and Image Transfer Effect | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | AMERICAN ACADEMY OF ADVERTISING Conference | - |
| dc.citation.conferencePlace | Minneapolis, Minnesota (USA) | - |
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)