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디지털환경에서의 광고패러다임의 변화
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 심성욱 | - |
| dc.date.accessioned | 2021-06-23T00:49:22Z | - |
| dc.date.available | 2021-06-23T00:49:22Z | - |
| dc.date.issued | 2009-06-24 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/24753 | - |
| dc.description.abstract | 디지털환경 변화에 따른 양방향광고 등장배경과 유형를 알아보았다. 향후 양방향광고 방향에 대해서도 알아보았다. | - |
| dc.title | 디지털환경에서의 광고패러다임의 변화 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 동국대학교 커뮤니케이션연구소 학술세미나 | - |
| dc.citation.conferencePlace | 동국대학교 | - |
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- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)