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글로벌 문화에 적합한 새로운 광고전략을 세우기 위한 국제광고연구 동향 분석

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dc.contributor.author한상필-
dc.date.accessioned2021-06-23T00:49:53Z-
dc.date.available2021-06-23T00:49:53Z-
dc.date.issued2009-06-15-
dc.identifier.urihttps://scholarworks.bwise.kr/erica/handle/2021.sw.erica/24776-
dc.description.abstract글로벌광고와 문화 세미나 발제문-
dc.title글로벌 문화에 적합한 새로운 광고전략을 세우기 위한 국제광고연구 동향 분석-
dc.typeConference-
dc.citation.conferenceName한국언론학회 학술세미나-
dc.citation.conferencePlace교보빌딩 2층 라브리-
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers

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