Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned action
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ham, C.-D. | - |
dc.contributor.author | Lee, J. | - |
dc.contributor.author | Lee, H.-S. | - |
dc.date.accessioned | 2021-06-23T01:24:09Z | - |
dc.date.available | 2021-06-23T01:24:09Z | - |
dc.date.created | 2021-01-22 | - |
dc.date.issued | 2014 | - |
dc.identifier.issn | 1477-5212 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/25460 | - |
dc.description.abstract | Employing the theory of uses and gratifications in conjunction with the theory of reasoned action, this study examines why consumers create social media content and how their motivational beliefs and subjective norms influence attitudes toward, intention to, and behaviour of creating social media content. By combining qualitative and quantitative analyses, the results identified five significant motivations to create social media content, including social-cognition, entertainment, self-expression, social-belonging, and communication. Structural equation modelling revealed that some motivations were positively related to attitudes toward creating behaviour, which in turn affected intentions and real behaviours involved in creating social media content. However, subjective norms did not prove to be directly influential. The implications of these results are discussed. Copyright © 2014 Inderscience Enterprises Ltd. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Inderscience Publishers | - |
dc.title | Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned action | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, H.-S. | - |
dc.identifier.doi | 10.1504/IJIMA.2014.067652 | - |
dc.identifier.scopusid | 2-s2.0-84923880291 | - |
dc.identifier.bibliographicCitation | International Journal of Internet Marketing and Advertising, v.8, no.4, pp.241 - 263 | - |
dc.relation.isPartOf | International Journal of Internet Marketing and Advertising | - |
dc.citation.title | International Journal of Internet Marketing and Advertising | - |
dc.citation.volume | 8 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 241 | - |
dc.citation.endPage | 263 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | Attitudes toward creating content | - |
dc.subject.keywordAuthor | Behavioural intention | - |
dc.subject.keywordAuthor | Creating behaviour | - |
dc.subject.keywordAuthor | Determinants of behavioural intention. | - |
dc.subject.keywordAuthor | Expectancy-value model | - |
dc.subject.keywordAuthor | Motivation | - |
dc.subject.keywordAuthor | Social media | - |
dc.subject.keywordAuthor | Subjective norm | - |
dc.subject.keywordAuthor | Subjective norm | - |
dc.subject.keywordAuthor | Theory of reasoned action | - |
dc.subject.keywordAuthor | TRA | - |
dc.subject.keywordAuthor | Uses and gratification | - |
dc.identifier.url | https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2014.067652 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr
COPYRIGHT © 2021 HANYANG UNIVERSITY. ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.