Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
The dimensions of nation brand personality: A study of nine countries
- Authors
- Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith
- Issue Date
- Feb-2013
- Publisher
- Palgrave Macmillan Ltd.
- Keywords
- brand personality; nation brand; nation brand personality
- Citation
- Corporate Reputation Review, v.16, no.1, pp 34 - 47
- Pages
- 14
- Indexed
- SCOPUS
- Journal Title
- Corporate Reputation Review
- Volume
- 16
- Number
- 1
- Start Page
- 34
- End Page
- 47
- ISSN
- 1363-3589
1479-1889
- Abstract
- This paper attempts to identify the dimensions of nation brand personality (NBP). The concept of brand personality is well established in the branding literature, yet to date it has been little applied to the context of nation brands rather than to the product or corporate brands. Nine countries were selected for the study. The following five core dimensions of NBP were found: leadership, excitement, sophistication, tradition and peacefulness. These five dimensions were identified in perceived traits of nation brands such as country of origin for products and services, country for tourism, country for investment, country for residence. Variables exerting an influence on the formation process of NBP were tested. Theoretical and practical implications regarding the utility of NBP are discussed. © 2013 Macmillan Publishers Ltd.
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Shim, Sung Wook
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)