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온라인 상의 체험의 유형화와 체험이 웹자산에 미치는 영향에 관한 연구 : 슈미트(Schmitt, 1999)의 총체적 체험이론을 중심으로
이경렬
; 김상훈
Article
Issue Date
2011
Citation
한국광고학회 2010 추계연차학술대회 논문집, v. , no. , pp.304 - 310
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한국광고학회
KCI
온라인 상의 체험의 유형화와 체험이 웹자산에 미치는 영향에 관한 연구 : 슈미트(Schmitt, 1999)의 총체적 체험이론을 중심으로
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이경렬
; 김상훈
Article
Issue Date
2011
Citation
광고학연구, v.22, no.1, pp.57 - 79
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한국광고학회
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LEE, KYUNG YUL
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