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KCI
애드 테크 기반의 디지털 광고의 타깃팅에 관한 연구
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이경렬
; 최원수; 이경아
Article
Issue Date
2019
Citation
조형미디어학, v.22, no.4, pp.101 - 111
Publisher
한국일러스아트학회
KCI
제품관여도 및 광고 크리에이티브 소구 방법에 따른 온라인 및 모바일 동영상 광고의 효과에 관한 연구
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박명진;
이경렬
; 이경아
Article
Issue Date
2017
Citation
조형미디어학, v.20, no.4, pp.108 - 118
Publisher
한국일러스아트학회
KCI
체험마케팅의 세 가지 접근방법에 관한 이론적 고찰 및 연구동향
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이경렬
; 이경아
Article
Issue Date
2016
Citation
조형미디어학, v.19, no.4, pp.123 - 130
Publisher
한국일러스아트학회
KCI
대리경험이 자기효능감을 매개로 메시지 수용자 태도에 미치는 영향
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이경아;
이경렬
Article
Issue Date
2015
Citation
조형미디어학, v.18, no.4, pp.219 - 232
Publisher
한국일러스아트학회
1
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Author
LEE, KYUNG YUL
4
박명진
1
최원수
1
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ad-tech
1
Advertisement message
1
Agent experience
1
big data
1
click completion rate
1
digital advertising
1
experiential marketing
1
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machine learning
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