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광고효과에 영향을 미치는 광고커뮤니케이션 3요인 : 브랜드 친숙도, 메시지복잡성, 광고의 노블티를 중심으로
이경렬
Article
Issue Date
2010
Citation
추계연차학술세미나
Publisher
한국광고학회
OTHER
How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
이경렬
Article
Issue Date
2010
Citation
8th Biennial Conference of the Pacific ans Asian Communication Association, v.8, no. , pp.77 - 78
Publisher
Pacific ans Asian Communication Association, Shenzhen University
1
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Subject
advertisement&apos
1
brand familiarity
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message complexity
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s novelty
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wear-in
1
wear-out
1
광고의 노블티
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메시지복잡성
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브랜드친숙도
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2
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English
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Korean
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Journal
8th Biennial Conference of the Pa...
1
OOH광고학연구
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