Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
- Authors
- 이경렬
- Issue Date
- Jul-2010
- Publisher
- Pacific ans Asian Communication Association, Shenzhen University
- Citation
- 8th Biennial Conference of the Pacific ans Asian Communication Association, v.8, no. , pp.77 - 78
- Indexed
- OTHER
- Journal Title
- 8th Biennial Conference of the Pacific ans Asian Communication Association
- Volume
- 8
- Start Page
- 77
- End Page
- 78
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)