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광고효과에 영향을 미치는 광고커뮤니케이션 3요인 : 브랜드 친숙도, 메시지복잡성, 광고의 노블티를 중심으로
이경렬
Article
Issue Date
2010
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추계연차학술세미나
Publisher
한국광고학회
OTHER
How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
이경렬
Article
Issue Date
2010
Citation
8th Biennial Conference of the Pacific ans Asian Communication Association, v.8, no. , pp.77 - 78
Publisher
Pacific ans Asian Communication Association, Shenzhen University
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Ju-Pak, Kuen Hee
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advertisement&apos
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2014 한국커뮤니케이션학회 춘계학술대회 21세기 세계화와 ...
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2015년 한국광고학회 춘계정기학술대회
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2016 한국광고학회 춘계광고학술세미나
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2016 한국광고홍보학회 봄철학술대회
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2016년 글로벌 시대 커뮤니케이션과 문화
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8th Biennial Conference of the Pa...
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The Journal of Advertising and P...
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춘계광고학술세미나
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한국광고학회 춘계광고학술세미나
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