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How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
이경렬
Article
Issue Date
2010
Citation
8th Biennial Conference of the Pacific ans Asian Communication Association, v.8, no. , pp.77 - 78
Publisher
Pacific ans Asian Communication Association, Shenzhen University
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LEE, KYUNG YUL
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8th Biennial Conference of the Pa...
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