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When consumers advertise brands online: A new theoretical model of ad effectiveness for the YouTube generation
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Ju-Pak, Kuen Hee;
Lee, Kyung Yul
Article
Issue Date
2012
Citation
The Journal of Advertising and Promotion Research, v.1, no.1, pp.153 - 185
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한국광고학회
OTHER
How customer reward programs influence brand loyalty with emphasis on Korean consumers' perceived values of reward program
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Article
Issue Date
2010
Citation
8th Biennial Conference of the Pacific ans Asian Communication Association, v.8, no. , pp.77 - 78
Publisher
Pacific ans Asian Communication Association, Shenzhen University
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Conference on Human Factors in Co...
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