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페이스북 팬페이지에 대한 이용자의 진정성 지각이 브랜드 자산에 미치는 영향: 브랜드 동일시와 소비자-브랜드관계 매개변인의 역할을 중심으로
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이경렬
; 정선호
Article
Issue Date
2013
Citation
커뮤니케이션학 연구, v.21, no.3, pp.29 - 57
Publisher
한국커뮤니케이션학회
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LEE, KYUNG YUL
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authenticity
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소비자-브랜드관계
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2013
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Korean
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