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KCI
SNS상의 온라인 구전의 정보처리과정에 관한 통합모형의 개발에 관한 연구
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박탄우;
이경렬
Article
Issue Date
2014
Citation
광고연구, no.100, pp.172 - 224
Publisher
한국광고홍보학회
KCI
SNS 이용자들의 온라인 구전(eWOM) 행동에 영향을 미치는 요인에 관한 연구 개인적 특성, SNS 특성, 대인적 영향, 사회적 자본을 중심으로
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이시내;
이경렬
Article
Issue Date
2013
Citation
한국광고홍보학보, v.15, no.4, pp.273 - 315
Publisher
한국광고홍보학회
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Author
LEE, KYUNG YUL
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박탄우
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이시내
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eWOM
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Facebook
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homophily
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SNS
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Twitter
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동질성
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신뢰성
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온라인 구전
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페이스북
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bonding social capital
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