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KCI
페이스북 팬페이지에 대한 이용자의 진정성 지각이 브랜드 자산에 미치는 영향: 브랜드 동일시와 소비자-브랜드관계 매개변인의 역할을 중심으로
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이경렬
; 정선호
Article
Issue Date
2013
Citation
커뮤니케이션학 연구, v.21, no.3, pp.29 - 57
Publisher
한국커뮤니케이션학회
KCI
SNS에 대한 이용자의 진정성 지각이 기업의 공중관계성에 미치는 영향에 관한 연구
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open access
이경렬
Article
Issue Date
2014
Citation
커뮤니케이션학 연구, v.22, no.1, pp.5 - 33
Publisher
한국커뮤니케이션학회
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LEE, KYUNG YUL
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