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유튜브(YouTube) 뷰티 인플루언서 속성이 콘텐츠 태도, 제품태도, 구전의도, 구매의도에 미치는 영향 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 심성욱 | - |
| dc.date.accessioned | 2021-06-22T10:05:00Z | - |
| dc.date.available | 2021-06-22T10:05:00Z | - |
| dc.date.issued | 2020-05-15 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/3148 | - |
| dc.title | 유튜브(YouTube) 뷰티 인플루언서 속성이 콘텐츠 태도, 제품태도, 구전의도, 구매의도에 미치는 영향 연구 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국광고홍보학회 봄철학술대회 | - |
| dc.citation.conferencePlace | 부산 힐튼 호텔 | - |
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)