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주관적 일치도와 자기검색도가 소비자-브랜드관계 및 브랜드 충성도에 미치는 영향
- Authors
- 이경렬
- Issue Date
- Apr-2011
- Publisher
- 한국광고학회
- Citation
- 춘계광고학술세미나, v. , no. , pp.233 - 237
- Indexed
- OTHER
- Journal Title
- 춘계광고학술세미나
- Start Page
- 233
- End Page
- 237
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)