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Smart Pricing in Action: The Case of Asset Pricing for a Rent-a-Car Company
- Issue Date
- Dec-2019
- Publisher
- 한국경영정보학회
- Keywords
- Smart Pricing System; Business Analytics; Rent-A-Car Industry; Electronic Markets; Mechanism Design
- Citation
- Asia Pacific Journal of Information Systems, v.29, no.4, pp.673 - 689
- Indexed
- SCOPUS
KCI
- Journal Title
- Asia Pacific Journal of Information Systems
- Volume
- 29
- Number
- 4
- Start Page
- 673
- End Page
- 689
- ISSN
- 2288-5404
- Abstract
- The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.
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Related Researcher
- Han, Chang Hee
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)