스포츠브랜드 주최 달리기 이벤트의 참여자 매력요인 분석Analysis of Participant Attractiveness in Running Event Hosted by Sports Brand
- Other Titles
- Analysis of Participant Attractiveness in Running Event Hosted by Sports Brand
- Authors
- 남상백; 배정섭; 권재윤
- Issue Date
- Oct-2019
- Publisher
- 한국사회체육학회
- Keywords
- participant attractiveness; running event; sports brand; IPA
- Citation
- 한국사회체육학회지, no.78, pp.97 - 108
- Indexed
- KCI
- Journal Title
- 한국사회체육학회지
- Number
- 78
- Start Page
- 97
- End Page
- 108
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/4030
- DOI
- 10.51979/KSSLS.2019.10.78.97
- ISSN
- 1229-358X
- Abstract
- Purpose: The purpose of this study is to verify the importance and siastfaction of participant attractiveness for running event hosted by sports brand using Importance-Performance Analysis (IPA).
Method: The participants of the study consisted of 426 people who participated in ‘Run On Seoul’ of Newbalance held on September 9, 2018. The samples were extracted yb judgement sampling method. Total 426 data were collected in this study excluding data with trustles sresponses. In data processing, via SPSS 20.0 fo r window, frequency analysis, descriptive statistics method and final validation were carried out using IPA matrix to obtain the results of each quadrant.
Results: First, Ⅰquadrant included proper tour guide, friendly staff, variety of souvenirs, souvenir specificity, helpfulness of operators, suitable places for competition, saftey & emergency facilities in the stadium, use o f souvenirs, and convenient access to the stadium. Second, Ⅱ quadrant included ease of participation process, number of operators, convenience of registration system, and souvenir quality. Third, Ⅲ quadrant included sufficient stadium size, easy access to public transport, sma rtphone registration, safety of traffic environment , various performances in the stadium, ample space for competition, efficient competition, mobile environment, and adequate information board. Fourth, Ⅳ quadrant included sufifcient parking facilities and operating staf f expertise.
Conclusion: This study analyzed the attractive factors of running events directly hosted by sports brand. Future research will be able to reflect consensus and participants’ needs at the marketing level if a comparison of the factors of various marathon events is made.
- Files in This Item
-
Go to Link
- Appears in
Collections - COLLEGE OF SPORTS AND ARTS > MAJOR IN SPORT COACHING > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/4030)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.