Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls
DC Field | Value | Language |
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dc.contributor.author | Choi, Yoonhyeung | - |
dc.contributor.author | Lin, Ying-Hsuan | - |
dc.date.accessioned | 2021-06-23T15:41:49Z | - |
dc.date.available | 2021-06-23T15:41:49Z | - |
dc.date.created | 2021-01-21 | - |
dc.date.issued | 2009-03 | - |
dc.identifier.issn | 0363-8111 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/41369 | - |
dc.description.abstract | The present study examines two hypotheses: (1) there is a difference between how highly involved consumers perceived the 2007 Mattel product recalls and how national daily newspapers covered those recalls in terms of crisis responsibility and reputation; (2) the frequency of emotion manifested among highly involved consumers will increase over time. A content analysis of the bulletin boards for two parent online communities and a content analysis of four major daily newspapers were conducted. The data were consistent with the hypotheses proposed. Practical and theoretical implications are discussed. (C) 2008 Elsevier Inc. All rights reserved. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCIENCE INC | - |
dc.title | Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, Yoonhyeung | - |
dc.identifier.doi | 10.1016/j.pubrev.2008.09.009 | - |
dc.identifier.scopusid | 2-s2.0-59649106318 | - |
dc.identifier.wosid | 000263711700003 | - |
dc.identifier.bibliographicCitation | PUBLIC RELATIONS REVIEW, v.35, no.1, pp.18 - 22 | - |
dc.relation.isPartOf | PUBLIC RELATIONS REVIEW | - |
dc.citation.title | PUBLIC RELATIONS REVIEW | - |
dc.citation.volume | 35 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 18 | - |
dc.citation.endPage | 22 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.subject.keywordAuthor | Involvement | - |
dc.subject.keywordAuthor | Crisis | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0363811108001252?via%3Dihub | - |
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