미디어 이용자의 기술수용요인과 지각된 브랜드 품질 인식이 인터넷 라디오 플레이어 이용에 미치는 영향에 관한 연구: “KBS 콩”, “MBC 미니”, “SBS 고릴라”를 중심으로Exploring the Influence on Technology Acceptance Factors and Perceived Brand Qualities Affecting the Internet Radio Player Usage: Focusing on “KBS Kong,” “MBC Mini,” “SBS Gorilla”
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