편집위원장 인사말

Abstract

To begin with, I would like to express the great honor I feel at being asked to serve as the editor of the Journal of Global Academy of Marketing Science, a position which requires much responsibility and dedication. As the editor, I will adhere to traditions established by former editors and strive to further promote the overall quality of the journal. Some of my goals for the future include making the journal more accessible, reliable, and fulfilling for the authors, readers, and reviewers. Below is an outline of the editorial policy of the journal and new initiatives we will undertake. Positioning of JGAMS As a quarterly academic journal, JGAMS is an official journal of the Korean Academy of Marketing Science. Over the last few years, leaders and active members of KAMS have implemented a strategic plan to increase the global reputation of JGAMS. Fortunately, internationally known scholars, including Prof. Arch Woodside, Prof. Charles Taylor, and Prof. Barry Babin have exerted much effort and commitment in order to assist JGAMS in this process. In addition, JGAMS is a trilingual journal which publishes full papers in English or Korean while providing extended English and Chinese abstracts (each abstract two pages in length). Fully utilizing this language facet, JGAMS will endeavor to install itself as a “global bridge,” connecting marketing scholars and readers in any part of the globe. In other words, we have ambitions to firmly establish the position of JGAMS as a high-quality marketing journal which will reach academicians and practitioners in English-speaking regions and/or Chinese-speaking regions as well as Korean-speaking regions. In order to achieve these ambitions, JGAMS will be supported by a large editorial board as well as both topic and geographic area associate editors. The editorial board is expected to include 20 editorial board members for each geographic and topic area. The topic area associate editors will be appointed for each of the six areas: (1) Strategic Marketing and Distribution Channel Management, (2) Brand and Marketing Communication Management, (3) Global Marketing, (4) Buyer Behavior, (5) Product and Service Marketing, (6) Fashion and Design Marketing. Coverage of JGAMS JGAMS would take a broader rather than a narrower view of marketing, although scholars may disagree on what should be included or excluded from the domain of marketing. JGAMS welcomes manuscripts that provide fresh insights into any topic in marketing. Both conceptual and empirical works are valued, so long as the work addresses substantive issues in marketing. I would like to encourage marketing scholars of all topic areas and geographic areas to consider JGAMS as an outlet for their research. Review Process of JGAMS In general, authors appreciate quick and constructive review processes. Accordingly, some of my aims include shortening the period until feedback is offered, as well as increasing the constructiveness of the comments. All manuscripts will be subject to a double-blind review process. Two reviewers will be assigned to all submissions, excluding special occasions. We will work collaboratively to complete the first round of reviews in approximately six weeks, which allows JGAMS to reach prompt decisions, and afterwards, contact authors without delay. I am confident that our reviewers will gladly cooperate with us to achieve our goal of finishing reviews speedily. To maintain our time schedule in the review process, depending on the response time of reviewers, this may mean making a decision based on only one or two reviews Conclusion I understand that, to a large extent, the quality and reputation of JGAMS is influenced by its authors, reviewers, and the community of scholars who support the journal. Indeed, as the editor, I would like to take this opportunity to express my heartfelt gratitude to authors who submit valuable manuscripts to the journal, as well as reviewers who provide timely and constructive reviews. It is my hope that each and every one of you will join me and work to further advance the quality of papers published in JGAMS. If you are interested in serving as an ad hoc reviewer for JGAMS but have not been invited to do so, please let me know. I will do my best to accommodate your interest.