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The Congruence Effects of the Personality Dimensions of Sporting Events and Brands on Brand Attitudes
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이형석 | - |
| dc.date.accessioned | 2021-06-22T10:44:47Z | - |
| dc.date.available | 2021-06-22T10:44:47Z | - |
| dc.date.issued | 2019-10-11 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/4260 | - |
| dc.title | The Congruence Effects of the Personality Dimensions of Sporting Events and Brands on Brand Attitudes | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2019 한국광고학회 추계정기학술대회 | - |
| dc.citation.conferencePlace | 서원대학교 | - |
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- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)