Propaganda or public relations campaign? International communication on the war against Iraq

Abstract

Cross-cultural survey on the war against Iraq from different cultures may help to assess whether the public relations war has succeeded or failed. Overall the public of the U.S. and the U.K. formed similar evaluations of the war; whereas South Korean opinion was lay on the opposite side of the continuum. The present study suggests that public relations campaigns administered by the U.S. government did not generate favorable opinions in countries other than the U.S. (c) 2007 Elsevier Inc. All rights reserved.