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국내 휴대폰 브랜드 이미지 연상 작용에 있어 브랜드 마크의 영향The Influence of Brand Mark Based on the Image Association Process through Analyzing Korean Mobile Phone Brands

Other Titles
The Influence of Brand Mark Based on the Image Association Process through Analyzing Korean Mobile Phone Brands
Authors
최인영정유진
Issue Date
Mar-2008
Publisher
한국디자인문화학회
Keywords
Mobile Phone (휴대폰); Brand Association (브랜드 연상); Brand Image (브랜드 이미지); Brand Mark (브랜드 마크)
Citation
한국디자인문화학회지, v.14, no.1, pp.436 - 447
Indexed
KCI
Journal Title
한국디자인문화학회지
Volume
14
Number
1
Start Page
436
End Page
447
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/42725
ISSN
1598-6497
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COLLEGE OF DESIGN > DEPARTMENT OF COMMUNICATION DESIGN > 1. Journal Articles

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