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브랜드 샾의 소비자 인지형성에 관한 연구 (3) - 대형커피 브랜드 3사 이미지의 S.D법 분석을 중심으로-
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김경숙 | - |
| dc.contributor.author | 사영재 | - |
| dc.date.accessioned | 2021-06-23T18:05:05Z | - |
| dc.date.available | 2021-06-23T18:05:05Z | - |
| dc.date.created | 2021-02-01 | - |
| dc.date.issued | 2008-12 | - |
| dc.identifier.issn | 1598-6497 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/42752 | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국디자인문화학회 | - |
| dc.title | 브랜드 샾의 소비자 인지형성에 관한 연구 (3) - 대형커피 브랜드 3사 이미지의 S.D법 분석을 중심으로- | - |
| dc.title.alternative | A Study on the Cognitive Formation of Consumer in Brand Shop (3) -Focused on the Analysis of Semantic Differential about 3 Big Coffee Brand Shops- | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 김경숙 | - |
| dc.identifier.bibliographicCitation | 한국디자인문화학회지, v.14, no.4, pp.23 - 29 | - |
| dc.relation.isPartOf | 한국디자인문화학회지 | - |
| dc.citation.title | 한국디자인문화학회지 | - |
| dc.citation.volume | 14 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 23 | - |
| dc.citation.endPage | 29 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART001307002 | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | Emotion(감성) | - |
| dc.subject.keywordAuthor | Semantic Differential(의미분별척도법) | - |
| dc.subject.keywordAuthor | Brand Shop(브랜드 샾) | - |
| dc.subject.keywordAuthor | Service Marketing(서비스마케팅) | - |
| dc.identifier.url | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541919 | - |
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Related Researcher
- Ghim, Ghyung Sook
- COLLEGE OF DESIGN (DEPARTMENT OF COMMUNICATION DESIGN)