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브랜드 샾의 소비자 인지형성에 관한 연구 (3) - 대형커피 브랜드 3사 이미지의 S.D법 분석을 중심으로-A Study on the Cognitive Formation of Consumer in Brand Shop (3) -Focused on the Analysis of Semantic Differential about 3 Big Coffee Brand Shops-
- Other Titles
- A Study on the Cognitive Formation of Consumer in Brand Shop (3) -Focused on the Analysis of Semantic Differential about 3 Big Coffee Brand Shops-
- Issue Date
- Dec-2008
- Publisher
- 한국디자인문화학회
- Keywords
- Emotion(감성); Semantic Differential(의미분별척도법); Brand Shop(브랜드 샾); Service Marketing(서비스마케팅)
- Citation
- 한국디자인문화학회지, v.14, no.4, pp.23 - 29
- Indexed
- KCI
- Journal Title
- 한국디자인문화학회지
- Volume
- 14
- Number
- 4
- Start Page
- 23
- End Page
- 29
- ISSN
- 1598-6497
- Files in This Item
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- Appears in
Collections - COLLEGE OF DESIGN > DEPARTMENT OF COMMUNICATION DESIGN > 1. Journal Articles
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Related Researcher
- Ghim, Ghyung Sook
- COLLEGE OF DESIGN (DEPARTMENT OF COMMUNICATION DESIGN)