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텔레비전 매체스케줄의 효율성 분석에 관한 연구 : ERPs(Effective Rating Points)개념을 중심으로
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이경렬 | - |
| dc.contributor.author | 이웅노 | - |
| dc.date.accessioned | 2021-06-23T20:38:20Z | - |
| dc.date.available | 2021-06-23T20:38:20Z | - |
| dc.date.created | 2021-02-01 | - |
| dc.date.issued | 2007-03 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/44147 | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 텔레비전 매체스케줄의 효율성 분석에 관한 연구 : ERPs(Effective Rating Points)개념을 중심으로 | - |
| dc.title.alternative | Evaluating The Efficiency of Television Advertising Media Schedules : With Emphasis on The ERPs(Effective Rating Points) Rate | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 이경렬 | - |
| dc.identifier.bibliographicCitation | 광고학연구, v.18, no.1, pp.41 - 62 | - |
| dc.relation.isPartOf | 광고학연구 | - |
| dc.citation.title | 광고학연구 | - |
| dc.citation.volume | 18 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 41 | - |
| dc.citation.endPage | 62 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART001046319 | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | 유효빈도 | - |
| dc.subject.keywordAuthor | 최적 광고량 | - |
| dc.subject.keywordAuthor | 텔레비전 매체스케줄 | - |
| dc.subject.keywordAuthor | GRPs | - |
| dc.subject.keywordAuthor | ERPs | - |
| dc.subject.keywordAuthor | ERPs rate | - |
| dc.subject.keywordAuthor | effective frequency | - |
| dc.subject.keywordAuthor | television media schedule | - |
| dc.identifier.url | https://www.earticle.net/Article/A73724 | - |
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)