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텔레비전 매체스케줄의 효율성 분석에 관한 연구 : ERPs(Effective Rating Points)개념을 중심으로Evaluating The Efficiency of Television Advertising Media Schedules : With Emphasis on The ERPs(Effective Rating Points) Rate
- Other Titles
- Evaluating The Efficiency of Television Advertising Media Schedules : With Emphasis on The ERPs(Effective Rating Points) Rate
- Issue Date
- Mar-2007
- Publisher
- 한국광고학회
- Keywords
- 유효빈도; 최적 광고량; 텔레비전 매체스케줄; GRPs; ERPs; ERPs rate; effective frequency; television media schedule
- Citation
- 광고학연구, v.18, no.1, pp.41 - 62
- Indexed
- KCI
- Journal Title
- 광고학연구
- Volume
- 18
- Number
- 1
- Start Page
- 41
- End Page
- 62
- ISSN
- 1225-0554
- Files in This Item
- Go to Link
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)