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웹 사이트 플로팅광고가 수용자 태도에 미치는 영향에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이철영 | - |
| dc.contributor.author | 이경렬 | - |
| dc.date.accessioned | 2021-06-23T22:04:11Z | - |
| dc.date.available | 2021-06-23T22:04:11Z | - |
| dc.date.created | 2021-02-01 | - |
| dc.date.issued | 2006-12 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/45089 | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 웹 사이트 플로팅광고가 수용자 태도에 미치는 영향에 관한 연구 | - |
| dc.title.alternative | Effects of Floating Advertising on the Consumers' Attitudes Toward Advertising | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 이경렬 | - |
| dc.identifier.bibliographicCitation | 광고학연구, v.17, no.5, pp.167 - 182 | - |
| dc.relation.isPartOf | 광고학연구 | - |
| dc.citation.title | 광고학연구 | - |
| dc.citation.volume | 17 | - |
| dc.citation.number | 5 | - |
| dc.citation.startPage | 167 | - |
| dc.citation.endPage | 182 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART001035865 | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | 인터넷광고 | - |
| dc.subject.keywordAuthor | 플로팅광고 | - |
| dc.subject.keywordAuthor | 광고태도 | - |
| dc.subject.keywordAuthor | 사이트유형 | - |
| dc.subject.keywordAuthor | 제품관여도 | - |
| dc.subject.keywordAuthor | internet ad | - |
| dc.subject.keywordAuthor | display iid fioating ad | - |
| dc.subject.keywordAuthor | product invoIvement | - |
| dc.subject.keywordAuthor | attitude toward ad | - |
| dc.identifier.url | https://www.earticle.net/Article/A73705 | - |
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)