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웹 사이트 플로팅광고가 수용자 태도에 미치는 영향에 관한 연구Effects of Floating Advertising on the Consumers' Attitudes Toward Advertising
- Other Titles
- Effects of Floating Advertising on the Consumers' Attitudes Toward Advertising
- Issue Date
- Dec-2006
- Publisher
- 한국광고학회
- Keywords
- 인터넷광고; 플로팅광고; 광고태도; 사이트유형; 제품관여도; internet ad; display iid fioating ad; product invoIvement; attitude toward ad
- Citation
- 광고학연구, v.17, no.5, pp.167 - 182
- Indexed
- KCI
- Journal Title
- 광고학연구
- Volume
- 17
- Number
- 5
- Start Page
- 167
- End Page
- 182
- ISSN
- 1225-0554
- Files in This Item
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)