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디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구A study on the change of Brand Personality according to Collaboration Marketing with designers
- Other Titles
- A study on the change of Brand Personality according to Collaboration Marketing with designers
- Issue Date
- Oct-2005
- Publisher
- 한국디자인학회
- Keywords
- Collaboration Marketing; Brand Personality; Product Design
- Citation
- 한국디자인학회 국제학술대회 논문집, pp.242 - 243
- Indexed
- OTHER
- Journal Title
- 한국디자인학회 국제학술대회 논문집
- Start Page
- 242
- End Page
- 243
- Files in This Item
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Related Researcher
- Yoon, Jong Young
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)