Third-person effect and Internet pornography: The influence of collectivism and Internet self-efficacy
- Authors
- Lee, BK; Tamborini, R
- Issue Date
- Jun-2005
- Publisher
- Oxford University Press
- Citation
- Journal of Communication, v.55, no.2, pp 292 - 310
- Pages
- 19
- Indexed
- SCIE
SCOPUS
- Journal Title
- Journal of Communication
- Volume
- 55
- Number
- 2
- Start Page
- 292
- End Page
- 310
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/45882
- DOI
- 10.1111/j.1460-2466.2005.tb02673.x
- ISSN
- 0021-9916
1460-2466
- Abstract
- Within the context of Internet pornography, a survey of both U.S. and South Korean college students (N = 232) examined the influence of individualism-collectivism and media self-efficacy on the third-person effect. Two findings emerged: First, this study demonstrates the third-person effect of the Internet for the first time within Western culture. Participants perceived that Internet pornography's negative effect was greater on others than themselves, and this third-person perception predicted support for Internet censorship. Second, although prior research failed to support conjecture that culture shapes third-person perception, these data show culture as an important antecedent; collectivism diminished third-person perception and subsequent support for Internet pornography censorship. The impact of Internet self-efficacy was not substantial. The influence of collectivism on the third-person effect generally and public perceptions of Internet pornography in particular signals its import to scholars interested in social policy and social influence.
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