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브랜드 이미지가 프라다 브랜드 마케팅 전략에 미친 영향A Study of Brand Imge Effects to Prada's Brand Marketing Strategy
- Other Titles
- A Study of Brand Imge Effects to Prada's Brand Marketing Strategy
- Authors
- 엄경희
- Issue Date
- Jun-2005
- Publisher
- 한국디자인문화학회
- Keywords
- 브랜드 이미지; 마케팅 전략; 브랜드 제품; 해외유명패셔브랜드; Brand Image; Marketing Strategies; Brand Products; Famous Foreign Fashion Brand
- Citation
- 한국디자인문화학회지, v.11, no.2, pp.20 - 28
- Indexed
- KCI
OTHER
- Journal Title
- 한국디자인문화학회지
- Volume
- 11
- Number
- 2
- Start Page
- 20
- End Page
- 28
- ISSN
- 1598-6497
- Files in This Item
- Go to Link
- Appears in
Collections - COLLEGE OF DESIGN > DEPARTMENT OF JEWELRY & FASHION DESIGN > 1. Journal Articles
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Related Researcher
- Eom, Kyoung hee
- COLLEGE OF DESIGN (DEPARTMENT OF JEWELRY & FASHION DESIGN)