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SNS상에서 유명인 광고모델 속성에 따른 광고효과 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이형석 | - |
| dc.date.accessioned | 2021-06-22T11:05:18Z | - |
| dc.date.available | 2021-06-22T11:05:18Z | - |
| dc.date.issued | 2019-06-14 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/4878 | - |
| dc.title | SNS상에서 유명인 광고모델 속성에 따른 광고효과 연구 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2019 한국엔터테인먼트학회 여름철 정기학술대회 | - |
| dc.citation.conferencePlace | 성균관대학교 경영관 | - |
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- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)