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The effects of mobile mid-roll video advertising – Focusing on frequency of ad exposure and skip type
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한상필 | - |
| dc.date.accessioned | 2021-06-22T12:22:09Z | - |
| dc.date.available | 2021-06-22T12:22:09Z | - |
| dc.date.created | 2021-02-18 | - |
| dc.date.issued | 2018-01-19 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/6846 | - |
| dc.publisher | Daehan Society of Industrial Management | - |
| dc.title | The effects of mobile mid-roll video advertising – Focusing on frequency of ad exposure and skip type | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 한상필 | - |
| dc.identifier.bibliographicCitation | The 3rd International Conference on Industrial Convergence 2018, v.3, no.1, pp.233 - 234 | - |
| dc.relation.isPartOf | The 3rd International Conference on Industrial Convergence 2018 | - |
| dc.citation.title | The 3rd International Conference on Industrial Convergence 2018 | - |
| dc.citation.volume | 3 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 233 | - |
| dc.citation.endPage | 234 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 3 | - |
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)