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The effects of mobile mid-roll video advertising – Focusing on frequency of ad exposure and skip type
- Authors
- 한상필
- Issue Date
- 19-Jan-2018
- Publisher
- Daehan Society of Industrial Management
- Citation
- The 3rd International Conference on Industrial Convergence 2018, v.3, no.1, pp.233 - 234
- Journal Title
- The 3rd International Conference on Industrial Convergence 2018
- Volume
- 3
- Number
- 1
- Start Page
- 233
- End Page
- 234
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