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The effects of mobile video advertising - focused on the perceived intrusiveness and attitude toward advertising
- Authors
- 한상필
- Issue Date
- 19-Jan-2018
- Publisher
- Daehan Society of Industrial Management
- Citation
- The 3rd International Conference on Industrial Convergence 2018, v.3, no.1, pp.237 - 238
- Journal Title
- The 3rd International Conference on Industrial Convergence 2018
- Volume
- 3
- Number
- 1
- Start Page
- 237
- End Page
- 238
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)