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Estimating the impact of a television campaign on tuberculosis knowledge and intention to test for TB in South Korea
- Authors
- Lee, B.; Oh, H. J.; Chon, B. S.
- Issue Date
- Jan-2018
- Publisher
- INT UNION AGAINST TUBERCULOSIS LUNG DISEASE (I U A T L D)
- Keywords
- causal impact; genetic matching; TB knowledge; TB diagnosis; television campaign; tuberculosis
- Citation
- INTERNATIONAL JOURNAL OF TUBERCULOSIS AND LUNG DISEASE, v.22, no.1, pp.60 - +
- Indexed
- SCIE
SCOPUS
- Volume
- 22
- Number
- 1
- Start Page
- 60
- End Page
- +
- ISSN
- 1027-3719
- Abstract
- OBJECTIVE : To examine the effectiveness of a television campaign for preventing tuberculosis (TB) executed in South Korea in 2015. DESIGN: We used a genetic matching method to accurately test the effect of the campaign on changing people's knowledge and behaviour in a nationwide sample of 1000 adults; information was collected using face-to-face interviews. RESULTS : After matching individuals in treatment and controlled conditions using 11 covariates, we found that the campaign significantly improved people's knowledge about TB, and enhanced people's intention to undertake a TB test when they recognised the signs of TB. CONCLUSION: These data highlight the potential usefulness of genetic matching for enhancing statistical rigour when evaluating the effectiveness of a health campaign using a cross-sectional observational study.
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Related Researcher
- Lee, Byoung kwan
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)