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컨버전스와 디버전스 특성에 관한 연구-패션마켓 사례를 중심으로-A Study of Convergence and Divergence Characteristics -Case Study of Fashion Market-
- Other Titles
- A Study of Convergence and Divergence Characteristics -Case Study of Fashion Market-
- Issue Date
- Nov-2018
- Publisher
- 한국패션비즈니스학회
- Keywords
- convergence; divergence; fashion market; market segmentation; brand differentiation; 융합; 디버전스; 패션시장; 시장세분화; 브랜드차별화
- Citation
- 패션 비즈니스, v.22, no.5, pp.64 - 82
- Indexed
- KCI
- Journal Title
- 패션 비즈니스
- Volume
- 22
- Number
- 5
- Start Page
- 64
- End Page
- 82
- ISSN
- 1229-3350
- Files in This Item
- Go to Link
- Appears in
Collections - COLLEGE OF DESIGN > DEPARTMENT OF JEWELRY & FASHION DESIGN > 1. Journal Articles
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Related Researcher
- Lee, Young Jae
- COLLEGE OF DESIGN (DEPARTMENT OF JEWELRY & FASHION DESIGN)