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국내 9대 기부금 모금단체의 stewardship 분석 및 제안
- Authors
- 이현우
- Issue Date
- 11-Nov-2017
- Place
- 경희대학교
- Conference Name
- 한국광고홍보학회 2017 가을철 학술대회
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- Lee, Hyun Ou
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)