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A Cross-cultural Comparison of Food Advertising Appeals in Collectivistic and Individualistic Cultures
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한상필 | - |
| dc.date.accessioned | 2021-06-22T13:43:52Z | - |
| dc.date.available | 2021-06-22T13:43:52Z | - |
| dc.date.created | 2021-02-18 | - |
| dc.date.issued | 2017-08 | - |
| dc.identifier.issn | 1943023X | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/9079 | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | Institute of Advanced Scientific Research | - |
| dc.title | A Cross-cultural Comparison of Food Advertising Appeals in Collectivistic and Individualistic Cultures | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 한상필 | - |
| dc.identifier.bibliographicCitation | Journal of Advanced Research in Dynamical and Control Systems, v.9, no.special issue, pp.537 - 542 | - |
| dc.relation.isPartOf | Journal of Advanced Research in Dynamical and Control Systems | - |
| dc.citation.title | Journal of Advanced Research in Dynamical and Control Systems | - |
| dc.citation.volume | 9 | - |
| dc.citation.number | special issue | - |
| dc.citation.startPage | 537 | - |
| dc.citation.endPage | 542 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 1 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)